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提高外贸邮件回复率的关键因素有哪些
<div><article><div style="white-space-collapse: preserve; line-height: 1.75;"><span style="font-weight: bold;"><font color="#000000" size="5">提高外贸邮件回复率的关键因素有哪些</font></span></div><div style="white-space-collapse: preserve; line-height: 1.75;"><font color="#000000" size="5"><b>
</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">在外贸业务中，邮件是与客户沟通的核心方式。然而，许多外贸从业者常常面临一个困扰：邮件发出后，客户却没有回复。这个问题不仅影响业务进展，还可能导致潜在客户的流失。本文将通过分析邮件回复率低的原因，并提供具体的优化策略，帮助外贸从业者提高邮件的回复率。</font></div><div style="line-height: 1.75;"><font color="#000000" size="3">
</font><div style="line-height: 1.75;"><font size="3" color="#000000"><b>一、邮件内容是否传达了客户关心的价值</b></font></div><div style="line-height: 1.75;"><font color="#000000" size="3"><b>
</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">1.1 缺乏吸引力的邮件结构</font><div style="line-height: 1.75;"><font size="3" color="#000000">许多外贸从业者在撰写开发信和询盘回复邮件时，常常采用千篇一律的模式：“xxx您好——我是谁——我来自哪里——我们是做什么的——我们很厉害——你要不要买？”这种模式不仅缺乏吸引力，更重要的是，客户在这样的文案中找不到可以感知的价值点。</font></div><div style="line-height: 1.75;"><font color="#000000" size="3">
</font><div style="line-height: 1.75;"><font size="3" color="#000000">1.2 如何传递客户关心的价值</font><div style="line-height: 1.75;"><font size="3" color="#000000">客户只关心我们能否为他们带来价值。因此，在邮件文案中，应该围绕一个核心点，那就是传递一个信息：“我可以为你带来价值”。具体操作时，可以从以下几个方面进行针对性改进：</font><ol style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">使用条理清晰的方式<span style="font-family: Arial;">：用短小易读的段落，列出自己的核心优势。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">选择两到三个优点<span style="font-family: Arial;">：不能看起来高大全，实际上是假大空。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">阐述最突出的优点<span style="font-family: Arial;">：如核心技术、成功案例、交货时间、设计定制等。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">重点体现能为用户带来直接价值的点<span style="font-family: Arial;">：如接受20%预定款、定制免开模费、有国外售后服务、二次返单优惠15%等。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">传达超越竞争对手的价值点<span style="font-family: Arial;">：如加工精度高、有知名大客户、交货期短等。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">陈述行业痛点并给出解答方案<span style="font-family: Arial;">：如台面的吸水率降到了0.15%，在北欧的潮湿气候中，依然能够长期保持表面致密清洁。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">用证据支撑优点<span style="font-family: Arial;">：事实和数字是最有说服力的。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">使用序号列出优势<span style="font-family: Arial;">：方便客户查阅，而不是堆在一起，阻碍客户有条理地阅读。</span></font></li></ol><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000"><b>二、找到关键的人才能获得正确的回应</b></font></div><div style="line-height: 1.75;"><font color="#000000" size="3"><b>
</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">2.1 发送邮件给正确的联系人</font><div style="line-height: 1.75;"><font size="3" color="#000000">在外贸实践中，找到正确的联系人是提高邮件回复率的关键。通过网络渠道寻找到的邮件地址，很多时候并不对路，具体情况有以下几种：</font><ol style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">不是采购、管理等职能部门相对应的人员<span style="font-family: Arial;">：如果将开发信发给了目标公司内部负责财务、售后、销售等岗位的人员，毫无疑问，将不会有好的效果。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">不同规模的公司需要联系的对接人不同<span style="font-family: Arial;">：中小型的买家，决策权都在General Manager或者Boss的手里；而规模较大的公司，则是Purchase Manager或者Sourcing Engineer。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">使用专业的名录网站<span style="font-family: Arial;">：如iContact、Kompass、ZoonInfo等，这些网站提供公司内部具体的名字和职位。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">忽略无效的邮箱前缀<span style="font-family: Arial;">：如admin、webmaster、support、service center、help、register等。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">避免发送邮件到有风险的邮箱前缀<span style="font-family: Arial;">：如abuse、noreply、postmaster、bounce、fbl等。</span></font></li></ol><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000">2.2 寻找目标联系人的可行方法</font><ol style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">收集行业内的公司名称<span style="font-family: Arial;">：在搜索引擎上用自己的行业+关键词+importers这样的组合，找到很多公司的列表。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">找到公司的LinkedIn页面<span style="font-family: Arial;">：使用公司名称搜索，一般会找到该公司的LinkedIn Page。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">查看公司LinkedIn页面的联系人信息<span style="font-family: Arial;">：点击View All People in This Company选项，找到关键决策人。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">使用谷歌浏览器插件ContactOut<span style="font-family: Arial;">：安装完成后，点击ContactOut按钮，有85%以上的几率找到该联系人的邮件地址。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">利用其他类似插件<span style="font-family: Arial;">：如FindThatEmail、Gmail中的CleariBit等。</span></font></li></ol><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000"><b>三、邮件是否让人觉得回复起来压力重重</b></font></div><div style="line-height: 1.75;"><font color="#000000" size="3"><b>
</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">3.1 压力重重的邮件元素</font><ol style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">篇幅太长，言之无物<span style="font-family: Arial;">：全部围绕介绍自己，“质优价廉”“最大最强”之类的词汇堆砌在一起。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">一封邮件里面问了很多的问题<span style="font-family: Arial;">：想更加了解客户是没错的，但是也要讲究方式方法。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">贸然将关系拉得很近<span style="font-family: Arial;">：如“As a friend, I will give you the best price”，显得很不可信。</span></font></li></ol><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000">3.2 如何减轻邮件中的压力</font><ol style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">控制篇幅<span style="font-family: Arial;">：三段论式的结构，条理清晰，阐述的观点要有论据支撑，不能言之无物。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">不要提太多的问题<span style="font-family: Arial;">：让客户觉得这封邮件挺简单的，随手就可以回复。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">不要灌输和说服<span style="font-family: Arial;">：而是给对方留下反应和思考的余地，引导客户做出决定，如“What’s your opinion on this model?”</span></font></li></ol><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000">3.3 主动引导客户</font><div style="line-height: 1.75;"><font size="3" color="#000000">好的销售会主动将客户带入下一个场景，而不是纠结在当前。例如：</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">客户想卖奶粉<span style="font-family: Arial;">：不要问他要哪一种，而是问他孩子几岁了。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">客户想买墙纸<span style="font-family: Arial;">：不要问买多少，而是问家具是什么颜色的。</span></font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000">在面对客户时，我们不应该站在客户的对面，而应该是客户的侧面，以主导的身份，协助客户在轻松的心态下，更好地了解我们的产品和服务，愉快地做出采购决定。</font></div><div style="line-height: 1.75;"><font color="#000000" size="3">
</font><div style="line-height: 1.75;"><font size="3" color="#000000">提高外贸邮件回复率的关键在于传递客户关心的价值、找到正确的联系人以及减轻客户回复的压力。通过优化邮件内容、精准定位联系人和合理设计邮件结构，外贸从业者可以显著提高邮件的回复率，从而促进业务的顺利开展。</font></div><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><img src="https://cowork-storage.nos-jd.163yun.com/snapshot%2F2024%2F06%2F21%2Ffac289e3b3ff44298bd1f97705ad87fa.png?Signature=aUSoR%2BjfV42esSM6U7noQWxlGPrhybsu5eKbdNbfTzA%3D&Expires=3866433756&NOSAccessKeyId=0cd796d04a3a45dba2ef94a2f2a0c218&download=temp.png" style="max-width:100%;" contenteditable="false"></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></article></div>
</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">在外贸业务中，邮件是与客户沟通的核心方式。然而，许多外贸从业者常常面临一个困扰：邮件发出后，客户却没有回复。这个问题不仅影响业务进展，还可能导致潜在客户的流失。本文将通过分析邮件回复率低的原因，并提供具体的优化策略，帮助外贸从业者提高邮件的回复率。</font></div><div style="line-height: 1.75;"><font color="#000000" size="3">
</font><div style="line-height: 1.75;"><font size="3" color="#000000"><b>一、邮件内容是否传达了客户关心的价值</b></font></div><div style="line-height: 1.75;"><font color="#000000" size="3"><b>
</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">1.1 缺乏吸引力的邮件结构</font><div style="line-height: 1.75;"><font size="3" color="#000000">许多外贸从业者在撰写开发信和询盘回复邮件时，常常采用千篇一律的模式：“xxx您好——我是谁——我来自哪里——我们是做什么的——我们很厉害——你要不要买？”这种模式不仅缺乏吸引力，更重要的是，客户在这样的文案中找不到可以感知的价值点。</font></div><div style="line-height: 1.75;"><font color="#000000" size="3">
</font><div style="line-height: 1.75;"><font size="3" color="#000000">1.2 如何传递客户关心的价值</font><div style="line-height: 1.75;"><font size="3" color="#000000">客户只关心我们能否为他们带来价值。因此，在邮件文案中，应该围绕一个核心点，那就是传递一个信息：“我可以为你带来价值”。具体操作时，可以从以下几个方面进行针对性改进：</font><ol style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">使用条理清晰的方式<span style="font-family: Arial;">：用短小易读的段落，列出自己的核心优势。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">选择两到三个优点<span style="font-family: Arial;">：不能看起来高大全，实际上是假大空。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">阐述最突出的优点<span style="font-family: Arial;">：如核心技术、成功案例、交货时间、设计定制等。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">重点体现能为用户带来直接价值的点<span style="font-family: Arial;">：如接受20%预定款、定制免开模费、有国外售后服务、二次返单优惠15%等。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">传达超越竞争对手的价值点<span style="font-family: Arial;">：如加工精度高、有知名大客户、交货期短等。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">陈述行业痛点并给出解答方案<span style="font-family: Arial;">：如台面的吸水率降到了0.15%，在北欧的潮湿气候中，依然能够长期保持表面致密清洁。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">用证据支撑优点<span style="font-family: Arial;">：事实和数字是最有说服力的。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">使用序号列出优势<span style="font-family: Arial;">：方便客户查阅，而不是堆在一起，阻碍客户有条理地阅读。</span></font></li></ol><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000"><b>二、找到关键的人才能获得正确的回应</b></font></div><div style="line-height: 1.75;"><font color="#000000" size="3"><b>
</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">2.1 发送邮件给正确的联系人</font><div style="line-height: 1.75;"><font size="3" color="#000000">在外贸实践中，找到正确的联系人是提高邮件回复率的关键。通过网络渠道寻找到的邮件地址，很多时候并不对路，具体情况有以下几种：</font><ol style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">不是采购、管理等职能部门相对应的人员<span style="font-family: Arial;">：如果将开发信发给了目标公司内部负责财务、售后、销售等岗位的人员，毫无疑问，将不会有好的效果。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">不同规模的公司需要联系的对接人不同<span style="font-family: Arial;">：中小型的买家，决策权都在General Manager或者Boss的手里；而规模较大的公司，则是Purchase Manager或者Sourcing Engineer。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">使用专业的名录网站<span style="font-family: Arial;">：如iContact、Kompass、ZoonInfo等，这些网站提供公司内部具体的名字和职位。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">忽略无效的邮箱前缀<span style="font-family: Arial;">：如admin、webmaster、support、service center、help、register等。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">避免发送邮件到有风险的邮箱前缀<span style="font-family: Arial;">：如abuse、noreply、postmaster、bounce、fbl等。</span></font></li></ol><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000">2.2 寻找目标联系人的可行方法</font><ol style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">收集行业内的公司名称<span style="font-family: Arial;">：在搜索引擎上用自己的行业+关键词+importers这样的组合，找到很多公司的列表。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">找到公司的LinkedIn页面<span style="font-family: Arial;">：使用公司名称搜索，一般会找到该公司的LinkedIn Page。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">查看公司LinkedIn页面的联系人信息<span style="font-family: Arial;">：点击View All People in This Company选项，找到关键决策人。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">使用谷歌浏览器插件ContactOut<span style="font-family: Arial;">：安装完成后，点击ContactOut按钮，有85%以上的几率找到该联系人的邮件地址。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">利用其他类似插件<span style="font-family: Arial;">：如FindThatEmail、Gmail中的CleariBit等。</span></font></li></ol><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000"><b>三、邮件是否让人觉得回复起来压力重重</b></font></div><div style="line-height: 1.75;"><font color="#000000" size="3"><b>
</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">3.1 压力重重的邮件元素</font><ol style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">篇幅太长，言之无物<span style="font-family: Arial;">：全部围绕介绍自己，“质优价廉”“最大最强”之类的词汇堆砌在一起。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">一封邮件里面问了很多的问题<span style="font-family: Arial;">：想更加了解客户是没错的，但是也要讲究方式方法。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">贸然将关系拉得很近<span style="font-family: Arial;">：如“As a friend, I will give you the best price”，显得很不可信。</span></font></li></ol><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000">3.2 如何减轻邮件中的压力</font><ol style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">控制篇幅<span style="font-family: Arial;">：三段论式的结构，条理清晰，阐述的观点要有论据支撑，不能言之无物。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">不要提太多的问题<span style="font-family: Arial;">：让客户觉得这封邮件挺简单的，随手就可以回复。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: decimal;"><font size="3" color="#000000">不要灌输和说服<span style="font-family: Arial;">：而是给对方留下反应和思考的余地，引导客户做出决定，如“What’s your opinion on this model?”</span></font></li></ol><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000">3.3 主动引导客户</font><div style="line-height: 1.75;"><font size="3" color="#000000">好的销售会主动将客户带入下一个场景，而不是纠结在当前。例如：</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">客户想卖奶粉<span style="font-family: Arial;">：不要问他要哪一种，而是问他孩子几岁了。</span></font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: disc;"><font size="3" color="#000000">客户想买墙纸<span style="font-family: Arial;">：不要问买多少，而是问家具是什么颜色的。</span></font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000">在面对客户时，我们不应该站在客户的对面，而应该是客户的侧面，以主导的身份，协助客户在轻松的心态下，更好地了解我们的产品和服务，愉快地做出采购决定。</font></div><div style="line-height: 1.75;"><font color="#000000" size="3">
</font><div style="line-height: 1.75;"><font size="3" color="#000000">提高外贸邮件回复率的关键在于传递客户关心的价值、找到正确的联系人以及减轻客户回复的压力。通过优化邮件内容、精准定位联系人和合理设计邮件结构，外贸从业者可以显著提高邮件的回复率，从而促进业务的顺利开展。</font></div><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><img src="https://cowork-storage.nos-jd.163yun.com/snapshot%2F2024%2F06%2F21%2Ffac289e3b3ff44298bd1f97705ad87fa.png?Signature=aUSoR%2BjfV42esSM6U7noQWxlGPrhybsu5eKbdNbfTzA%3D&Expires=3866433756&NOSAccessKeyId=0cd796d04a3a45dba2ef94a2f2a0c218&download=temp.png" style="max-width:100%;" contenteditable="false"></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></article></div>
