团队
给外贸客户的报价用语与常见误解
<div><article><div style="white-space-collapse: preserve; line-height: 1.75;"><span style="font-weight: bold;"><font color="#000000" size="5">给外贸客户的报价用语与常见误解</font></span></div><div style="white-space-collapse: preserve; line-height: 1.75;"><font color="#000000" size="5"><b>
</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">在国际贸易的舞台上，报价是决定交易成败的关键一环。外贸业务员在与客户沟通时，如何巧妙地使用语言，不仅影响着交易的顺利进行，更关乎公司的利润和声誉。本文将通过探讨报价中的常用短语、策略，以及在外贸报价中容易误解的词汇，帮助外贸从业者避免沟通失误，提升业务水平。</font></div><div style="line-height: 1.75;"><font color="#000000" size="3">
</font><div style="line-height: 1.75;"><font size="3" color="#000000">外贸报价是一个复杂而微妙的过程，它不仅涉及到产品的成本、市场定位，还包括了与客户的沟通技巧。以下是一些在外贸报价中常用的短语和策略，以及对常见误解词汇的解析。</font></div><div style="line-height: 1.75;"><font color="#000000" size="3">
</font><div style="line-height: 1.75;"><font size="3" color="#000000"><b>一、报价常用的短语</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">在报价时，业务员需要根据不同情况灵活运用语言。以下是一些实用的报价短语：</font><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000">1、因库存不多而提供特别报价</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">"It will be very marketable. It is of excellent quality and this is the lowest price offered to our customers."</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000">2、提供特别优惠报价</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">"In order that all of our customers may enjoy the advantage, we are offering a special offer of a 10% discount on all our products to our customers for only a month."</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000">3、提供比其它公司便宜的报价</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">"You will see from the details of the new prices enclosed that all our products are now 2% lower than our usual price."</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000">4、因生产方法改良，故以低价格报价</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">"Improved production methods allow us to offer you all our products at prices considerably below last year’s."</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000">5、提供限期答复的确定报价</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">"We are pleased to offer you firm 10 sets of our video recorder at US$50.00 CIF Gaoxiong for shipment during December subject to your acceptance reaching us by August 31."</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000">6、预期涨价，建议对方趁早订货</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">"You will be interested to hear that we can offer a further supply of the best classical furnitures previously supplied to you at the lowest price."</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000"><b>二、外贸报价中容易误解的词汇</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">在外贸邮件中，某些词汇的使用频率高，但意义可能因上下文而异。以下是一些容易误解的词汇及其正确用法：</font><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000">1、Confirm</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">在请求确认样品时，"confirm" 意味着确认样品无误，以便开始大规模生产。</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">在信用证中，"confirmed L/C" 指的是由另一家银行保证兑付的信用证。</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000">2、Floating</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">"Floating exchange rate" 指的是浮动汇率制度，即汇率完全由市场力量决定。</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">"Floating policy" 则是指一种长期保险凭证，用于承保多批次货运。</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000">3、Negotiable</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">在招聘广告中，"negotiable" 意味着工作时间和薪水可以商议。</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">在贸易术语中，"negotiable" 指的是可转让的，如可转让提单。</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000">4、Discount</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">"Discount" 可以指商品的折扣，也可以指银行对未到期票据的贴现。</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000">5、Tender</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">在CIF价格术语下，"tender" 指的是卖方需向买方递交相关单证，以便买方提取货物或在货物丢失时获得补偿。</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">在投标中，"tender" 则指投标，如建筑投标被接受。</font></li></ul><div style="line-height: 1.75;"><font size="3" style="" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" style="" color="#000000">外贸报价是一个需要细致入微和策略性思考的过程。业务员在报价时，不仅要准确掌握产品的成本和市场定位，还要精通语言艺术，以确保与客户的沟通顺畅无误。通过学习和实践，业务员可以避免常见的误解，提高报价的成功率，从而为公司赢得更多的订单和利润。</font></div><div style="line-height: 1.75;"><img src="https://cowork-storage.nos-jd.163yun.com/snapshot%2F2024%2F08%2F09%2Fedcb222cc91e46a089997966a5cd4d83.jpeg?Signature=SFCmBcwb%2BIKmE0FsHUVyyAJAB9ozP%2BdQO059ZNhjPJE%3D&Expires=3870680412&NOSAccessKeyId=0cd796d04a3a45dba2ef94a2f2a0c218&download=temp.jpeg" style="max-width:100%;" contenteditable="false"></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></article></div>
</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">在国际贸易的舞台上，报价是决定交易成败的关键一环。外贸业务员在与客户沟通时，如何巧妙地使用语言，不仅影响着交易的顺利进行，更关乎公司的利润和声誉。本文将通过探讨报价中的常用短语、策略，以及在外贸报价中容易误解的词汇，帮助外贸从业者避免沟通失误，提升业务水平。</font></div><div style="line-height: 1.75;"><font color="#000000" size="3">
</font><div style="line-height: 1.75;"><font size="3" color="#000000">外贸报价是一个复杂而微妙的过程，它不仅涉及到产品的成本、市场定位，还包括了与客户的沟通技巧。以下是一些在外贸报价中常用的短语和策略，以及对常见误解词汇的解析。</font></div><div style="line-height: 1.75;"><font color="#000000" size="3">
</font><div style="line-height: 1.75;"><font size="3" color="#000000"><b>一、报价常用的短语</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">在报价时，业务员需要根据不同情况灵活运用语言。以下是一些实用的报价短语：</font><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000">1、因库存不多而提供特别报价</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">"It will be very marketable. It is of excellent quality and this is the lowest price offered to our customers."</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000">2、提供特别优惠报价</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">"In order that all of our customers may enjoy the advantage, we are offering a special offer of a 10% discount on all our products to our customers for only a month."</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000">3、提供比其它公司便宜的报价</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">"You will see from the details of the new prices enclosed that all our products are now 2% lower than our usual price."</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000">4、因生产方法改良，故以低价格报价</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">"Improved production methods allow us to offer you all our products at prices considerably below last year’s."</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000">5、提供限期答复的确定报价</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">"We are pleased to offer you firm 10 sets of our video recorder at US$50.00 CIF Gaoxiong for shipment during December subject to your acceptance reaching us by August 31."</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000">6、预期涨价，建议对方趁早订货</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">"You will be interested to hear that we can offer a further supply of the best classical furnitures previously supplied to you at the lowest price."</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000"><b>二、外贸报价中容易误解的词汇</b></font><div style="line-height: 1.75;"><font size="3" color="#000000">在外贸邮件中，某些词汇的使用频率高，但意义可能因上下文而异。以下是一些容易误解的词汇及其正确用法：</font><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000">1、Confirm</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">在请求确认样品时，"confirm" 意味着确认样品无误，以便开始大规模生产。</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">在信用证中，"confirmed L/C" 指的是由另一家银行保证兑付的信用证。</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000">2、Floating</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">"Floating exchange rate" 指的是浮动汇率制度，即汇率完全由市场力量决定。</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">"Floating policy" 则是指一种长期保险凭证，用于承保多批次货运。</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000">3、Negotiable</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">在招聘广告中，"negotiable" 意味着工作时间和薪水可以商议。</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">在贸易术语中，"negotiable" 指的是可转让的，如可转让提单。</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000">4、Discount</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">"Discount" 可以指商品的折扣，也可以指银行对未到期票据的贴现。</font></li></ul><div style="line-height: 1.75;"><font size="3" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" color="#000000">5、Tender</font><ul style="margin-top: 0px; margin-bottom: 0px; margin-left: 0px;"><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">在CIF价格术语下，"tender" 指的是卖方需向买方递交相关单证，以便买方提取货物或在货物丢失时获得补偿。</font></li><li style="line-height: 1.75; text-align: left; list-style-position: inside; word-break: break-word; background-color: rgba(0, 0, 0, 0); font-family: "Microsoft YaHei", STXihei; list-style-type: circle;"><font size="3" color="#000000">在投标中，"tender" 则指投标，如建筑投标被接受。</font></li></ul><div style="line-height: 1.75;"><font size="3" style="" color="#000000">
</font></div><div style="line-height: 1.75;"><font size="3" style="" color="#000000">外贸报价是一个需要细致入微和策略性思考的过程。业务员在报价时，不仅要准确掌握产品的成本和市场定位，还要精通语言艺术，以确保与客户的沟通顺畅无误。通过学习和实践，业务员可以避免常见的误解，提高报价的成功率，从而为公司赢得更多的订单和利润。</font></div><div style="line-height: 1.75;"><img src="https://cowork-storage.nos-jd.163yun.com/snapshot%2F2024%2F08%2F09%2Fedcb222cc91e46a089997966a5cd4d83.jpeg?Signature=SFCmBcwb%2BIKmE0FsHUVyyAJAB9ozP%2BdQO059ZNhjPJE%3D&Expires=3870680412&NOSAccessKeyId=0cd796d04a3a45dba2ef94a2f2a0c218&download=temp.jpeg" style="max-width:100%;" contenteditable="false"></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></article></div>
